THE DUAL-AXIS GLOBAL SHOWCASE: MINOR HOTELS

As Minor Hotels embarks on an aggressive global expansion in 2026, corporate marketing and PR teams face a critical challenge: scaling high-quality, narrative-driven content alongside rapid property growth.

SD Media proposes an unprecedented broadcast partnership. Utilizing a single, highly agile production footprint, we will simultaneously film two distinct global television series across 10 premier Minor properties. This "Dual-Axis" strategy provides Minor Hotels with 20 hours of premium, network-grade factual programming, reaching two entirely different audience demographics, while solving the brand's internal digital asset and in-room entertainment deficits.

LUXE TRAVELS

The Two Series: Distinct Narratives, Maximum Reach

20 x 60' 4K HDR SERIES

FOOD & TRAVEL

MAXIMUM FOODIE

An established brand since 2019, Maximum Foodie has 68+ episodes across 6 seasons and has featured culinary stories from across multiple continents
The Concept: A deep, visceral dive into the culinary heartbeat of Minor’s premier destinations. We bypass the standard hotel dining review to focus on the executive chefs, local ingredient sourcing, and the cultural gastronomy that defines each region.
The Distribution Footprint: Reaching over 500 million households globally via HBO Max, Asian Food Network, Prime Video, Insight TV, and Samsung TV+.
The Minor Benefit: Showcases Minor Hotels' culinary dominance to a massive, food-obsessed demographic, highlighting the bespoke dining experiences that drive secondary revenue at luxury resorts.

LUXURY TRAVEL

LUXE TRAVELS

Luxe Travel's premiere season featured 10 unique destinations, from California to Ireland, Bali to Hong Kong, Belize and more! The series is the definitive insider's guide to the "Best Of" in global destinations
The Concept: An immersive docu-series weaving the distinct character, design, and locational majesty of Avani, Anantara, Elewana, and NH Collection properties into a premium travel narrative.
The Distribution Footprint: Following a globally successful Season 1 broadcast on Nat Geo People, Season 2 targets the high-net-worth experiential traveler, focusing on luxury, wellness, architecture, and adventure.
The Minor Benefit: Positions Minor's hero properties as the definitive standard for global luxury travel, seamlessly integrated into network factual programming.

The Unprecedented Value Proposition

By executing both series concurrently, Minor Hotels unlocks a massive multiplier on your PR investment.

1. The 3-Year Broadcast Longevity (The Syndication Multiplier) Unlike the fleeting lifespan of digital or social media campaigns, traditional network television licensing agreements run on a standard 36-month term. This guarantees that Luxe Travels and Maximum Foodie will benefit from heavy syndication, scheduled repeats, and rerun blocks across our global network partners for three full years. This provides Minor Hotels with cumulative, compounding screen time and sustained, high-tier brand visibility long after the initial premiere.

2. The Global In-Room VOD License (The Finished Content) Minor Hotels will receive a worldwide, non-broadcast license for the fully finished 20 hours of programming. This provides the brand with premium, bespoke entertainment to feature on in-house television networks and property-specific VOD platforms across the entire global portfolio. It transforms the standard hotel TV into a branded, cinematic experience from the moment a guest checks in.

3. The Asset Handover (The Raw B-Roll Archive) Beyond the finished episodes, Minor Hotels receives a massive, royalty-free archive of the raw, 10-bit 4K HDR footage captured at every location. This includes cinematic drone aerials, architectural overviews, and macro-culinary B-roll. We are effectively subsidizing Minor’s global digital marketing budget, handing over future-proofed assets for direct-to-consumer apps, social channels, and the MinorPRO B2B platform.

4. The Financial Leverage A nominal production logistics fee of $20,000 USD per location, alongside VIK (Value in Kind) accommodations and logistics for a lean, highly efficient SD Media crew. For a fraction of the cost of a single standard commercial shoot, Minor secures three years of global broadcast inventory, an in-room entertainment library, and a massive trove of raw media assets.

The 10-Part Global Slate (The Dual Narrative)

Each location serves as a dual canvas, allowing us to capture the overarching luxury aesthetic for Luxe Travels, alongside the micro-focused culinary deep-dive for Maximum Foodie.

1. The Heart of the Empire (Thailand)

Location: Avani+ Riverside Bangkok & Anantara Golden Triangle
Luxe Travels: The sleek, high-energy pulse of urban Bangkok contrasted with a high-altitude journey to the remote jungle bubbles of the north.
Max Foodie: Navigating Bangkok's electric street-food heritage before exploring the hyper-local, foraged ingredients of Northern Thai royal cuisine.

2. The Sapphire Biosphere (Maldives)

Location: Avani+ Fares & Anantara Kihavah
Luxe Travels: A visual masterpiece of scale—drone aerials of the Baa Atoll and the massive overwater villa architecture.
Max Foodie: The logistical marvel of high-end gastronomy on an isolated atoll, climaxing with the bespoke menu at Kihavah’s underwater restaurant.

3. The New Royalty (India)

Location: Anantara Jewel Bagh Jaipur
Luxe Travels: A focus on monumental architecture, vibrant heritage, and the high-end destination wedding aesthetic.
Max Foodie: Unpacking the intense, complex spices and slow-cooked traditions of Rajasthani royal kitchens.

4. The Canyon's Edge (Oman)

Location: Anantara Al Jabal Al Akhdar Resort
Luxe Travels: Rugged, cinematic adventure meeting absolute luxury on the rim of a great canyon, featuring the dedicated cliffside cigar lounges.
Max Foodie: The ancient techniques of Omani mountain cooking and the incorporation of the region's famous damask roses into fine dining.

5. The Mediterranean Pivot (Spain)

Location: NH Collection Ibiza
Luxe Travels: Capturing the refined, sun-drenched Mediterranean lifestyle, upscale beach clubs, and coastal drives.
Max Foodie: Balearic seafood, the art of the perfect tapas spread, and the high-energy culinary culture of the Spanish coast.

6. The Safari Standard (Kenya)

Location: Elewana Collection (Loisaba Tented Camp)
Luxe Travels: Pristine, long-lens wildlife cinematography alongside the intimate, ultra-luxury tented camp experience.
Max Foodie: Bush dining elevated. How executive chefs execute world-class menus over open fires in the heart of the conservancy.

7. The Japanese Frontier (Japan)

Location: Upcoming Avani or NH Collection
Luxe Travels: The aesthetic contrast of neon-lit, hyper-modern cities against serene, minimalist hospitality design.
Max Foodie: A masterclass in precision, seasonal sourcing, and world-class culinary discipline.

8. The Desert Oasis (Tunisia)

Location: Anantara Sahara Tozeur Resort & Villas
Luxe Travels: Breathtaking desert aesthetics, vast salt lakes, palm oases, and Berber-inspired architecture.
Max Foodie: Uncovering the rich, spiced stews and dates that define North African culinary traditions.

9. European Heritage (UK)

Location: The Wolseley Hospitality Group (London)
Luxe Travels: Classic, old-world sophistication and the bespoke, conversion-friendly nature of Minor's recent European brand acquisitions.
Max Foodie: The perfection of European culinary heritage, from classic fine dining to the highly choreographed art of London afternoon tea.

10. The Americas Breakthrough (USA)

Location: NH Collection New York Madison Avenue
Luxe Travels: The energy of the city, highlighting Minor's final global frontier and cementing their worldwide footprint.
Max Foodie: The ultimate culinary melting pot—how the property’s dining program cuts through the noise of the most competitive food city on earth.

Editorial Philosophy: Collaboration & Seamless Integration

We view this project as a true creative partnership. SD Media is highly receptive to collaborating directly with the PR and communications teams across all Minor brands to fine-tune the final season routing. While the proposed 10-property slate serves as a highly strategic foundation, we remain fully agile and ready to adjust specific locations to ensure we are perfectly hitting your 2026 and 2027 brand marketing priorities.

Crucially, the success of these series relies on authenticity. Neither Luxe Travels nor Maximum Foodie will feel like a branded corporate campaign or a paid commercial insert. The final broadcast output for both shows will be natural, character-driven stories told through their own distinct lenses. By seamlessly integrating your properties into genuine culinary and experiential travel narratives, the audience remains deeply engaged—experiencing Minor Hotels organically as the ultimate aspirational setting, rather than a traditional advertisement.

PRODUCTION TIMELINE & MILESTONES

Projected Start: November 2026

This production schedule is optimized for an agile, rolling-delivery model. By processing media concurrently with the global shoot, we ensure Minor Hotels receives their digital asset library well ahead of the broadcast premiere.

October 2026 | Pre-Production & Global Logistics
- Finalization of the 10-property routing and VIK accommodation logistics.
- Liaising with property General Managers and Executive Chefs for localized shoot schedules.
- Final network compliance checks and pre-interviews.
November 2026 | Principal Photography Commences (Leg 1)
- Focus: Asia, Indian Ocean, and Middle East (e.g., Thailand, Maldives, India, Oman, Japan).
- Simultaneous capture of Luxe Travels and Maximum Foodie narrative arcs.
- Initial DIT (Digital Imaging Technician) offloads and proxy generation sent to stateside post-production servers.
December 2026 | Principal Photography Concludes (Leg 2)
- Focus: Europe, Africa, and the Americas (e.g., Spain, UK, Kenya, Tunisia, USA).
- Conclusion of all global field production.
- Offline editing commences for Leg 1 episodes.
January – February 2027 (Q1) | The Minor Hotels Asset Delivery
- The Archive Handover: Delivery of the complete, organized raw media library (10-bit 4K HDR B-roll, aerials, and architectural logs) to Minor Hotels' corporate marketing teams.
- Offline picture lock achieved for all 20 episodes across both series.
March 2027 (Q1) | Network Post-Production & Mastering
- Color grading, HDR mastering, and final audio mixing.
- Delivery of the finished, closed-captioned master files to Nat Geo People, Asian Food Network, Max, and regional distribution partners.
- Delivery of the 20 finished hours to Minor Hotels for their global In-Room VOD licensing.
April 2027 | Global Broadcast Premiere
- Anticipated 5-month post-production turnaround target.
- Concurrent global network premieres for Luxe Travels (Season 2) and Maximum Foodie.
- Minor Hotels PR and internal marketing teams activate their newly delivered digital assets in tandem with the network airings to maximize global media impressions.

GLOBAL DISTRIBUTION & AUDIENCE DEMOGRAPHICS

-6 seasons on air (since 2019)

-Proven global viewership

Target Demographics:

Age: 25–54 (Slight male skew 55/45

Profile: High disposable income, culturally curious, values experiential dining and premium local sourcing over traditional tourist attractions.
Travel Habit: Books premium accommodations based primarily on the destination's culinary reputation and on-property dining programs.

LUXE TRAVELS

-2nd season

-Proven global viewership

Target Demographics:

Age: 35–65.
Profile: High-Net-Worth Individuals (HNWI), corporate executives, and affluent couples. Values privacy, architectural aesthetics, bespoke wellness, and seamless high-end service.
Travel Habit: Seeks "asset-heavy" visual proof of luxury prior to booking; highly influenced by cinematic, prestige travel programming.

GLOBAL DISTRIBUTION NETWORK (500M+ Gross Households):

Insight TV: Extensive 4K HDR footprint reaching over 400 million homes globally, specifically targeting the millennial/Gen-Z premium viewer.
Asian Food Network (AFN) & HBO Max: Dominant regional saturation across the Asian and global markets.
Worldwide National Broadcasters: T+A Russia, WASU China, AK Korea, TVB Hong Kong, Tru Visions Thailand, etc.
FAST/VOD Platforms: Prime Video and Samsung TV+ to capture the rapidly expanding cord-cutting demographic.

Thank You

To discuss routing logistics and 2026 scheduling, contact:

SASHI DE | Executive Producer
E: sashide@sd-media.net
C: +1 916 293 1791